I’m one to embrace technology, so learning to use a new communications platform such as WordPress wasn’t particularly daunting. Identifying a name for my blog however, was a whole other ball game. My first instinct? Something simple, like glorialee or, since I’m so creative, leegloria. No go. With over 11.4 million registered blogs on WordPress, it was no surprise that most of my first choice names were already taken.
WordPress Beginner recommends users to consider the following when brainstorming domain names:
1) Keywords: choosing the right keywords, or descriptors can influence your ranking in search engine results. Identifying a quick, and catchy name is a receipe for repeat visitors to your blog.
2) Branding: the domain is a reflection of yourself and/or your organization/product/service, so it is critical that you are consistent across all communication platforms.
3) Length and Hyphens – the shorter the name, the more memorable it will be for your visitor. Hyphens and double letters tend to confuse the user and cause typos (ie – marketinggenious)
The article proceeds to list specific domain registrars which are particularly useful as these tools identify whether your desired domain is available.
ARTICLE RATING: LUKEWARM
What I would have liked to see in the article is a list of do’s and don’ts coupled with examples of real web/blog names. A list of words related to an industry/topic (think thesaurus) would have been particularly helpful to get the ball rolling.
Choosing a domain name is a creative process, so I suppose it is challenging to list what exact name would or wouldn’t work for a blog/website. After all, who would’ve known that an obscure name like Google would’ve worked!