Author Archives: Gloria Lee

About Gloria Lee

Random musings of Gloria Lee, an emerging marketing professional, pop culture junkie and self proclaimed grand wizard of Saved by the Bell trivia

How to Get Your Website Noticed with Search Engine Optimization (SEO)

Have you ever Googled yourself only to find that you landed on page 14 of the results?  I know I have, and it left me a) pretty bummed and b) scratching my head thinking, “why?”  At first, I attributed the … Continue reading

Posted in SEO, Social Media | Tagged , , , , , , | 2 Comments

Online Influence: Issues, Debates and the Answers You’re Looking For

1in·flu·ence noun\ˈin-ˌflü-ən(t)s, especially Southern in-ˈ\ 1 a : an ethereal fluid held to flow from the stars and to affect the actions of humans b : an emanation of occult power held to derive from stars 2: an emanation of … Continue reading

Posted in Influence, Klout, Social Media | 5 Comments

The Fool-Proof Social Marketing Plan

    Your colleagues, countless articles, the success of viral marketing campaigns and expert bloggers have finally convinced you that social media is a force to be reckoned with.  Communication platforms such as Twitter, FourSquare and Facebook allow companies to … Continue reading

Posted in Campaign, Digital Marketing, Marketing Plans, Social Media | 4 Comments

5 Online Marketing Mistakes You Should Avoid

Much of marketing (and life in general) is about learning strategies for success, but also about learning from the mistakes of others.  Here are some tips that will prevent your audience and social media pundits from exclaiming, what were they … Continue reading

Posted in Business Models, Digital Marketing, Social Media | Leave a comment

The 411 on Social Objects

Social studies, social media, social networking, social justice, social security and now, social objects.  But before you roll your eyes over the gratuitous use of the word, “social”, feast your eyes upon this article posted via the @nytimes discussing the … Continue reading

Posted in Digital Marketing, Market Research, Social Media, Social Objects | Leave a comment

Social Media: Changing the Business Landscape

There is no doubt that social media has changed the face of business, communication and life as we know it today (that last part was added for drama).  A picture is worth a thousand words, and this infographic via Penn-Olson … Continue reading

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The Digital Revolution: Keep Calm and Carry On

OH MY GOD WHAT HAPPENED AND WHAT SHOULD I DO?, a free eBook with the goal of moving its reader to the “era of digital awesomeness”, dispells ongoing myths about digital marketing and provides compelling evidence as to why it … Continue reading

Posted in Digital Marketing, Social Media | 2 Comments

It’s All in the Name

I’m one to embrace technology, so learning to use a new communications platform such as WordPress wasn’t particularly daunting.  Identifying a name for my blog however, was a whole other ball game.  My first instinct?  Something simple, like glorialee or, … Continue reading

Posted in Blog, WordPress | Leave a comment

Another Diary?

Welcome to The Water Cooler Diaries – not to be mistaken for the Vampire Diaries, Diary of a Call Girl, Diary of a Wimpy Kid, Redshoe Diaries or Diary of Anne Frank.  It’s a place where marketers and non-marketers alike … Continue reading

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