Category Archives: Digital Marketing

The Fool-Proof Social Marketing Plan

    Your colleagues, countless articles, the success of viral marketing campaigns and expert bloggers have finally convinced you that social media is a force to be reckoned with.  Communication platforms such as Twitter, FourSquare and Facebook allow companies to … Continue reading

Posted in Campaign, Digital Marketing, Marketing Plans, Social Media | 4 Comments

5 Online Marketing Mistakes You Should Avoid

Much of marketing (and life in general) is about learning strategies for success, but also about learning from the mistakes of others.  Here are some tips that will prevent your audience and social media pundits from exclaiming, what were they … Continue reading

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The 411 on Social Objects

Social studies, social media, social networking, social justice, social security and now, social objects.  But before you roll your eyes over the gratuitous use of the word, “social”, feast your eyes upon this article posted via the @nytimes discussing the … Continue reading

Posted in Digital Marketing, Market Research, Social Media, Social Objects | Leave a comment

Social Media: Changing the Business Landscape

There is no doubt that social media has changed the face of business, communication and life as we know it today (that last part was added for drama).  A picture is worth a thousand words, and this infographic via Penn-Olson … Continue reading

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The Digital Revolution: Keep Calm and Carry On

OH MY GOD WHAT HAPPENED AND WHAT SHOULD I DO?, a free eBook with the goal of moving its reader to the “era of digital awesomeness”, dispells ongoing myths about digital marketing and provides compelling evidence as to why it … Continue reading

Posted in Digital Marketing, Social Media | 2 Comments